President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Delegators Training

The term "delegators Training" was once a direct quote by an American President. Ever since then delegates have been used to describe people who exercise their rights to participate in a particular group action or project. For instance, I worked for a manufacturing company for a number of years, the President was often in charge of delegating the job of corporate vice president to a member of the company's senior staff.

I participated in a number of these activities as an individual contributor, which helped me develop my ability to successfully fulfill a role. One of the most interesting things that I did was to spend four years abroad, first in Mexico and Costa Rica, and later in Nicaragua. My experience was particularly helpful for me while I conducted a broad review of American Foreign Service (FSBO) Training. In this article, you will learn about my experiences during my time away from FSO training.

Although I had every intention of returning to a military career, after spending time in Latin America, I wasn't sure that I wanted to go back to a desk job. In fact, I wanted to be involved in a more "traditional" profession. The reason that I was interested in Latin America, was primarily because I had worked in a number of foreign countries (including two in the Caribbean) as a Peace Corps volunteer, but later as a civilian. My goal was to see if I could improve upon the skills that I had developed there.

As a Peace Corps volunteer, I had participated in numerous activities which required team work, including physical labor, manual labor and risk management. All of these activities required strong leadership skills and decision making abilities. In Latin America, however, I found that the leadership roles were frequently shared among a large number of individuals, sometimes none of them knew each other. As I observed this situation, it became apparent to me that it was not unusual for a single person to assume the role of de-facto leader. As a result, I began to understand how difficult it would be to design a curriculum for a classroom course in Latin American Studies that would create leaders - people who would then become leaders in Latin American communities and society.

This led me to the original question that led to my dissertation: How do we decide who will act as a de-facto leader and how do we determine that person's effectiveness? Because Latin American societies have traditionally been based upon family relationships, we know that individual family members play an important role in a community's social structure. Since each member of a family has different strengths and weaknesses, the situation is made even more complicated when each member of the family fulfills a role that requires unique skills and capabilities. So how do we use this knowledge to design a curriculum for delegates training that will foster leadership and decision making skills in our students?

I began by examining the historical examples that had shaped the styles of Latin American leadership. I found that some of these styles were compatible with the ways that I saw my academic career progressing. For example, many Latin American leaders I observed held office in political office for years while holding down other jobs in the community. These office holders developed the skills I described above - listening, negotiating, providing motivation, developing plans and tactics, and leading from a position of relative power. These same qualities are the ones that will serve you well as a student of Latin American Studies and as a de-facto leader in your own business.

When you are designing courses for Latin American Studies, the key to success is to choose courses that build on the strengths and weaknesses of de-facto leaders - and to work on building those strengths and weaknesses into your curriculum. Delegation may seem like blunt tools for promoting good leadership - but really they are just as important as ever. With a little careful planning and an evaluation of your course objectives, you can ensure that your course is truly an effective one.

Remember that Latin American studies courses may not be suitable for students who have little formal training in management or administration. But remember also that Latin American studies courses can be useful to those students who have worked in a variety of management and/or administration positions in their lives. A Latin American course, at the very least, may help those students to better understand their personal experiences with higher level management. If you would like to develop a course that will help students to recognize de-facto leaders, make sure you're teaching skills that are inimical to management style - but not necessarily inimical to the Latin American model itself. Delegation can be beneficial in Latin American societies - it just needs a bit of understanding to make it work.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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